ON’s Insights

We keep our finger on the pulse of the latest trends in marketing, branding, and strategy.

This Is How ON Markets to a Niche Market

As you may know, marketing for a niche product or company can present many challenges. There may not be much advice when searching the internet for marketing your specific product because your audience is very narrow. However, there are certain steps fo…

Why You Should Look at Google Analytics

Here at ON Advertising, we heavily rely on Google Analytics. It is a huge part of our business, and it is helpful when tracking the results of our work. Being able to see how a website is doing in response to marketing efforts is critical to see if ther…

Nike, Colin and the Power of Advertising

It has just been announced that Colin Kaepernick is the new face of Nike’s 30th anniversary “Just Do It” advertising campaign. Nike always likes to bring an edgy yet youthful factor to their campaign that draws attention to the brand. Public companies …

How to Prep Your Firm for AI Marketing

AI Marketing is the most recent trend but many are associating it with technology, law, and medicine, not marketing. We dived in deep to answer some of the most asked questions. How AI can be used, why you need AI marketing and how will it help your brand.

Meet Our Passionate Social Media Manager

A couple of weeks ago we introduced you to our social media star, Michelle, and the tools, tips, and tricks she uses to manage all ON’s social media accounts. Well, now we get to learn more about her personal story. Michelle Berry is an Arizona native …

How ON Stays Safe from Instagram Hackers

Instagram can be a powerful tool. It can be an excellent platform for advertising and an easy way to promote your brand. However, a lot of your business’ reputation can lie within Instagram and one bad post from a hacker can have significant consequences.

Staying Ahead of Advertising Trends 101

Over time, advertising has changed drastically. With new technology being released continuously, ads have gone from traditional print to digital. 亚美官网app ads are evolving as well with more and more of them being seen on mobile devices instead of through…

People working at a table on freshening up their website's content

How to Freshen Up Your Brand’s Content

The world is constantly changing when it comes to business trends, new technology, and consumer preferences. Having up to date content on your online platforms to reflect new trends in your industry is a key component of being successful in marketing. …

Meet Marketing Mastermind: Darren Higgs

Here at ON Advertising, we have such a diverse range of people with different talents and interests. One of our Senior Account Executives, Darren Higgs, sits down and shares with us a little more about himself. Originally from Bowen Island, Canada, Darr…

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