PPC and 搜索引擎优化 are the Batman and Robin of the 数字营销 world. 为什么? Because the two go hand-and-hand in attracting additional website visitors, 增加你的领导, 提高你的整体收入. But, how exactly do the two work together and how can you measure their success?
As one of the top 数字营销 agencies in Arizona, 在亚美app下载 is committed to the success of our clients. 当你和亚美官网app一起亚美官网app时, you’re not just receiving our creative minds and collective experience, you’re gaining a valuable partnership to increase ROI. Read our article below on why PPC and 搜索引擎优化 are needed in your 数字营销 strategy.
搜索引擎优化, 或者搜索引擎优化, is a 数字营销 practice we use to boost the visibility of your website in relevant searches on sites like Google or 必应. It is the process by which a website is improved to rank better in searches for targeted keywords and phrases.
例如, a company that wants to improve its search engine ranking for “sustainable packaging” might use this phrase in its website components like product description, 页面标题, 元数据描述, 和更多的. Additionally, 网站设计 plays a huge role in boosting the 搜索引擎优化 score. You can get a better idea of what 搜索引擎优化 is all about in 亚美官网app这里的文章.
PPC, 或点击付费亚美app下载, refers to the advertising you see on the top and along the sides of searches on Google, 必应, 和雅虎!. It’s called pay-per-click because the companies that place them only pay for the ads when they are clicked.
PPC ads are a fairly affordable way to acquire new customers and generate leads.
However, the cost to bid on specific words and phrases, also known as keywords, varies. 有些单词只是比其他单词更便宜, while the more costly ones can cost hundreds of dollars, simply because there is so much competition for this specific word. 亚美官网app将在下一节中解释它是如何亚美官网app的.
简单地说，没有. Having PPC ads does not directly affect your site’s ranking, 你的排名不会影响你的亚美app下载. While there are no 搜索引擎优化 benefits to having PPC ads, there are other benefits that can affect how well your website performs when using both PPC and 搜索引擎优化.
如果你想改善你的网站, 增加你的领导, 提高你的收入, launching a 数字营销 strategy that incorporates PPC and 搜索引擎优化 is key. 这是为什么:
- 搜索引擎优化 + PPC =更好的搜索引擎存在: 正如你所知道的, improving your website with 搜索引擎优化 gives you a better chance at ranking on the first page for one or more keywords that you are targeting. Purchasing PPC ads for that keyword allows your ad to appear near the top of the page when someone searches for that keyword. When you do both of these things for that particular keyword, you are ensuring your brand dominates the search results resulting in more valuable clicks.
- Remarketing Campaigns Allow You to Reach Previous Visitors: So, your website ranks fairly well thanks to 搜索引擎优化 activities. You’re drawing in a good amount of visitors but shoppers are taking a while to make up their mind on doing business with you. You can use PPC and 搜索引擎优化 to create a remarketing campaign to bring visitors back to your site to complete their purchase at a later time.
例如, say someone wants to buy those sustainable packaging materials but wants some time to think about it. You can purchase ad space from a website in Google’s network to show them ads for those same materials at a later time. This will remind them to come back to your site and complete the purchase.
- PPC让你测试新的关键字搜索引擎优化: Building up your 搜索引擎优化 takes a lot of time and research. There are times where you want to target a specific keyword but aren’t sure if it will be worth it in the end. One way you can test its success is by using the keyword in a PPC ad. This way you can see how popular it is and how successful it is in generating leads.
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To attract prospective customers, having an online presence is essential in today’s business world. By employing strategic 搜索引擎优化 activities and creating PPC ads, you can effectively reach your target audience and generate more leads.
As one of Arizona’s top 数字营销 agencies, 在亚美app下载 specializes in all things digital. 加入亚美官网app的数字服务, your brand will get on the first page of your favorite search engine and maximize your conversions and revenue. 听起来让人充满希望? 今天亚美官网app 开始.